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Hello, I'm Sat

Designing Impactful SaaS

Clarity

I break down complex SaaS flows and rebuild them into systems that feel natural. Almost a decade fixing the moments where users hesitate, get confused, or abandon tasks.

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Satyajit

Trusted by BCG, Appsmith, Otto Vet, Fireflies AI, and beyond.

Driving Growth
Through Design

Selected moments from a decade of Product design, where decisions, not deliverables, drive results

Saas Designs
Saas Designer

Quantifying
Impact

Proven outcomes where thoughtful design transformed user experiences and business KPIs.

Satisfaction

65%

Increase in customer satisfaction by improving Appsmith’s builder experience

Consistency

73%

Fewer UI inconsistencies within three months of our cross-platform design system rollout​

Efficiency

27%

Drop in monthly churn through redesigned onboarding workflows at Swym Wishlist Plus

Speed

30%

Less support tickets after launching HubX’s Growth Zone self-service at BCG CD platform 

Industries
Impacted

Industry-shaping results from a decade of designing, optimizing, and scaling complex products

Enterprise SaaS

Transforming talent platforms with AI-driven career frameworks that cut support load by 30% and scale enterprise impact.

Meeting AI

Built Fireflies AI’s conversation intelligence platform from scratch, intuitive onboarding flows and feature workflows that drove 5,000+ active users in the first year.

Low code

Builder experience with a unified design system boosted developer satisfaction by 65% and cutting design inconsistencies by 73%

Health Tech

Streamlining veterinary workflows with intuitive patient scheduling, reducing booking friction by 40% and improving clinic efficiency.

Approach to Success

Turning insight into impact with clarity, empathy, and bold iteration

01

Radical Empathy

Designs that start with real human stories, needs, and emotions, every solution connects deeply, not just functionally.

02

Systems Intelligence

Thinking beyond interfaces, mapping deep logic and interconnected processes for resilient products that drive clarity and value.

03

Creativity with teeth

Balancing big ideas with evidence, data, and scientific rigor to deliver unexpected competitive advantages.

04

Impact Obsession

An unwavering focus on measurable transformation, every project is tracked, analyzed, and pushed until real-world impact is undeniable.

Words from
Collaborators

Big thanks to Sat for all his amazing contributions! From defining the My Performance and CT homepages to shaping our top navigation and pushing our design system forward, his impact has been huge. Beyond the work, he's simply one of the nicest people to work with.
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Glen Broomfield

Global UX Director . BCG

Satyajit was tremendously helpful for our startup in the early days, creating a beautiful design for all of our web and mobile apps for both veterinary clinics and pet owners. His ability to create UI designs and creative illustrations helped make our product stand out. Satyajit was always quick to respond and fit in well within our fast-paced startup environment.
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Price fallien 

CTO, Otto Vet

Satyajit is truly a class apart as a designer. He is one of the brightest minds I know, combining sharp thinking with the rare ability to bring that thinking to life in unexpected ways. He has the discipline to work within constraints and, more importantly, the wisdom to know when to push beyond them. These qualities reflect not just talent, but also years of dedicated hard work and a relentless focus on growth.
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Mahek Panjwani

UX Researcher, BCG

Know Sat in 
30min

Available online

Common question
Answered

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